Our user data schema is modeled after established standards, such as the International Organization for Standardization (ISO) codes, the Internet Advertising Bureau (IAB) audience taxonomy, and the Global Industry Classification Standard (GICS) classifications.

The guiding principles for the user data schema are:

  1. to create a comprehensive standard that is applicable across many use cases; and
  2. to create a practical standard that can be adopted by different enterprises and be compatible with existing standards.
NameExampleCategory
First NameJohnPersonal
Middle NamePaulPersonal
Last NameDoePersonal
Emailjohn.doe@gmail.comPersonal
Country of ResidenceJP (Japan)Personal
Province of Residence13 (Tokyo)Personal
Mobile country code+81Personal
Mobile phone number80-5555-1212Personal
GendermaleDemographic
Date of birth1990-04-18Demographic
Language (Primary)ja (Japanese)Demographic
Employment StatusemployedDemographic
Employment Industry

45102030:
- Sector: IT (45)
- Industry Group: Software & Services (10)
- Industry: IT Services (20)
- Sub-industry: Internet & Infra (30)

Demographic
Marital StatussingleDemographic
EducationbachelorDemographic